Placement Is Everything In a Bookstore

PP cover

Cover illustration by Laura Diehl

Today I went to a local bookstore where they have copies of my book: The Bookmark. The idea was to stake it out, see where the books were placed and if people were looking at it. Well, at first I couldn’t find it at all as it was placed on a bottom shelf (not the best place for your book as you might suspect). To make matters worse, the 4 copies were facing sideways and you couldn’t see the beautiful cover. Well, I grabbed a copy and flipped it, placing it so the cover faced forward. Not 5 minutes passed and a little girl was holding my book. My kids’ grandmother was there (ex mother-in-law) and she’s the best salesperson ever. She quickly mentions to the girl that I’m the author and I can sign her book if she chooses to buy it. Of course it sold! Boom. So I grabbed another copy and placed it facing forward again so the cover showed. Another person grabbed the book! I had to leave at that point, but I passed again after I finished my back-to-school shopping and there were only 2 books left of the original 4. So, conclusion: Get an awesome cover and make sure it faces front. Especially with kid lit!

Good day to all! Now go and check your book’s placement at the shop.


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